{"id":7042,"date":"2023-12-20T12:23:40","date_gmt":"2023-12-20T11:23:40","guid":{"rendered":"https:\/\/www.futurlog.com\/?p=7042"},"modified":"2026-06-09T10:21:16","modified_gmt":"2026-06-09T08:21:16","slug":"black-friday","status":"publish","type":"post","link":"https:\/\/www.futurlog.com\/blog\/black-friday\/","title":{"rendered":"Le Black Friday et la logistique"},"content":{"rendered":"\t\t
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Black Friday et la logistique<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Introduction<\/b> \u2b07\ufe0f<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Aux Etats-Unis, un grand nombre d\u2019employeurs autorisent leurs salari\u00e9s \u00e0 prendre un jour de cong\u00e9 \u00e0 l\u2019occasion du Black Friday<\/b>. Cette phrase t\u00e9moigne de l\u2019ampleur qu\u2019a pris le Black Friday dans notre soci\u00e9t\u00e9 actuelle. Et si cela ne vous parle pas, peut-\u00eatre que ce chiffre le fera : selon GfK Market Intelligence, la semaine du Black Friday 2022 en France aurait g\u00e9n\u00e9r\u00e9 plus 802 millions d\u2019euros de chiffre d\u2019affaires<\/b>.<\/p>

Mais alors d\u2019o\u00f9 vient ce ph\u00e9nom\u00e8ne ? Vous connaissez sans aucun doute son principe mais qu\u2019en est-il de son origine ? Et \u00eates-vous conscient des coulisses de cet \u00e9v\u00e8nement mondial et de ce que cela implique en mati\u00e8re de logistique ? \ud83d\ude9b<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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En savoir plus<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Commen\u00e7ons par une courte explication de ce qu\u2019est le Black Friday. Il s\u2019agit d\u2019un \u00e9v\u00e8nement commercial<\/b> qui a lieu tous les ans, le 4e vendredi du mois de novembre ; la date cette ann\u00e9e est donc le vendredi 24 novembre. L\u2019\u00e9v\u00e8nement d\u00e9bute en r\u00e9alit\u00e9 en d\u00e9but de semaine et se prolonge ensuite tout le week-end, on parle de la \u00ab Black Week<\/b> \u00bb.<\/p>

Ce rendez-vous incontournable gagne en popularit\u00e9. Il int\u00e9resse \u00e0 la fois les consommateurs<\/b> et les commer\u00e7ants<\/b>. D\u2019un c\u00f4t\u00e9, les consommateurs ont acc\u00e8s \u00e0 des prix r\u00e9duits<\/b> et ce juste avant les f\u00eates de fin d\u2019ann\u00e9e. De l\u2019autre, il s\u2019agit d\u2019une opportunit\u00e9 commerciale pour les d\u00e9taillants qui augmentent consid\u00e9rablement leurs ventes et par cons\u00e9quent leur chiffre d\u2019affaires. A noter que le Black Friday concerne \u00e0 la fois les ventes physiques et les ventes en ligne (e-commerce<\/b>).<\/p>

Le terme Black Friday fait pour la premi\u00e8re fois son apparition dans les ann\u00e9es 1950 aux Etats-Unis. L\u2019histoire veut qu\u2019apr\u00e8s Thanksgiving, de nombreux Am\u00e9ricains sont en cong\u00e9 et en profitent alors pour effectuer leurs achats de No\u00ebl. A cette occasion, les rues sont \u00ab noires \u00bb de monde, d\u2019o\u00f9 l\u2019appellation \u00ab Black Friday \u00bb. La dimension commerciale du BF telle que nous la connaissons aujourd\u2019hui arrive un peu plus tard dans les ann\u00e9es 60. Les r\u00e9ductions se multiplient, principalement dans les magasins physiques<\/b>, avant de s\u2019\u00e9tendre au commerce en ligne<\/b>. En France, le BF a d\u2019abord \u00e9t\u00e9 popularis\u00e9 par internet (e-commerce), notamment gr\u00e2ce \u00e0 Amazon, pionner de cette pratique.<\/p>

Qui participe ? Le BF a pris une telle ampleur qu\u2019il est aujourd\u2019hui incontournable pour les commer\u00e7ants, si bien que quasiment toutes les enseignes y participent. Les secteurs les plus concern\u00e9s sont l\u2019\u00e9lectronique, l\u2019\u00e9lectrom\u00e9nager, la mode et les jouets\/loisirs.<\/p>

D\u2019un point de vue logistique, le Black Friday appara\u00eet l\u00e0 encore comme un r\u00e9el d\u00e9fi. En effet, les logisticiens tels que Futurlog doivent faire face \u00e0 d\u2019importants pics dans les volumes de commandes<\/b>. Certains commer\u00e7ants vont jusqu\u2019\u00e0 multiplier par 10 leur nombre de commandes habituel. C\u2019est l\u00e0 qu\u2019intervient l\u2019expertise du prestataire logistique<\/b>. Conscient des enjeux, il sait anticiper et g\u00e9rer ces variations de la demande.<\/p>

Chez Futurlog, nous avons mis en place des actions concr\u00e8tes pour am\u00e9liorer nos performances et celles de nos clients dans ces p\u00e9riodes charni\u00e8res. Pour en savoir plus, consultez notre blog \u00e0 propos de la \ud83d\udc49\u00a0<\/span>Peak Season<\/a>\u00a0<\/b>\ud83d\udc48<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\tN'h\u00e9sitez pas \u00e0 partager :<\/b><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Aux Etats-Unis, un grand nombre d\u2019employeurs autorisent leurs salari\u00e9s \u00e0 prendre un jour de cong\u00e9 \u00e0 l\u2019occasion du Black Friday. Cette phrase t\u00e9moigne de l\u2019ampleur qu\u2019a pris le Black Friday dans notre soci\u00e9t\u00e9 actuelle. Et si cela ne vous parle pas, peut-\u00eatre que ce chiffre le fera : selon GfK Market Intelligence, la semaine du Black Friday 2022 en France aurait g\u00e9n\u00e9r\u00e9 plus 802 millions d\u2019euros de chiffre d\u2019affaires.<\/p>\n","protected":false},"author":5,"featured_media":7051,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[33],"tags":[],"class_list":["post-7042","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-fr"],"yoast_head":"\nBlack Friday & Logistique - D\u00e9fis, enjeux<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment faire de la e-logistique un facteur de r\u00e9ussite pour le Black Friday ! 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