{"id":22050,"date":"2026-04-30T16:05:23","date_gmt":"2026-04-30T14:05:23","guid":{"rendered":"https:\/\/www.futurlog.com\/?p=22050"},"modified":"2026-05-04T11:40:54","modified_gmt":"2026-05-04T09:40:54","slug":"el-black-friday-y-la-logistica","status":"publish","type":"post","link":"https:\/\/www.futurlog.com\/blog\/es\/el-black-friday-y-la-logistica\/","title":{"rendered":"El Black Friday y la log\u00edstica"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"22050\" class=\"elementor elementor-22050\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b11669e e-flex e-con-boxed e-con e-parent\" data-id=\"b11669e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-dee0a6c e-con-full e-flex e-con e-child\" data-id=\"dee0a6c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-02bb6b9 elementor-widget elementor-widget-heading\" data-id=\"02bb6b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">El Black Friday y la log\u00edstica<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-616ccdd e-con-full e-flex e-con e-child\" data-id=\"616ccdd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4634959 elementor-widget elementor-widget-image\" data-id=\"4634959\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" data-src=\"https:\/\/www.futurlog.com\/blog\/wp-content\/uploads\/elementor\/thumbs\/okk-qf0ilpljddoa8xyecgqli0j25kc7hnnm2ipu5g3nxi.jpg\" title=\"Black Friday\" alt=\"Black Friday\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 448px; --smush-placeholder-aspect-ratio: 448\/407;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3958fdd e-flex e-con-boxed e-con e-parent\" data-id=\"3958fdd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e8f9a9 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2e8f9a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ce2cd7e e-flex e-con-boxed e-con e-parent\" data-id=\"ce2cd7e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d23dbe5 e-con-full elementor-hidden-tablet e-flex e-con e-child\" data-id=\"d23dbe5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1ded7e0 e-flex e-con-boxed e-con e-child\" data-id=\"1ded7e0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c69d8b8 elementor-widget elementor-widget-spacer\" data-id=\"c69d8b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95a0f79 elementor-widget elementor-widget-heading\" data-id=\"95a0f79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Introducci\u00f3n<\/b> \u2b07\ufe0f<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f17a62 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"0f17a62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En Estados Unidos, muchos empresarios permiten a sus empleados tomarse un d\u00eda libre con motivo del Black Friday. Esta frase pone de manifiesto la importancia que ha adquirido el Black Friday en nuestra sociedad actual. Y si esto no te dice nada, quiz\u00e1 lo haga esta cifra: seg\u00fan GfK Market Intelligence, <strong>la semana del Black Friday de 2022 en Francia habr\u00eda generado m\u00e1s de 802 millones de euros de facturaci\u00f3n.<\/strong><\/p><p>Pero, \u00bfde d\u00f3nde viene este fen\u00f3meno? Sin duda conoces c\u00f3mo funciona, pero \u00bfqu\u00e9 hay de su origen? \u00bfY sabes qu\u00e9 hay detr\u00e1s de este evento mundial y lo que implica en t\u00e9rminos de log\u00edstica? \ud83d\ude9b<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e16fce elementor-widget elementor-widget-heading\" data-id=\"2e16fce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>M\u00e1s informaci\u00f3n<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e52ad56 elementor-widget elementor-widget-text-editor\" data-id=\"e52ad56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Empecemos con una breve explicaci\u00f3n de qu\u00e9 es el Black Friday. Se trata de un <strong>evento comercial<\/strong> que tiene lugar cada a\u00f1o, el cuarto viernes de noviembre; por lo tanto, este a\u00f1o la fecha es el viernes 24 de noviembre. En realidad, el evento comienza a principios de semana y se prolonga durante todo el fin de semana, lo que se conoce como la \u00ab<strong>Black Week<\/strong>\u00bb.<\/p><p>Esta cita ineludible est\u00e1 ganando popularidad. Interesa tanto a los <strong>consumidores<\/strong> como a los <strong>comerciantes<\/strong>. Por un lado, los consumidores tienen acceso a precios rebajados justo antes de las fiestas de fin de a\u00f1o. Por otro lado, se trata de una oportunidad comercial para los minoristas, que aumentan considerablemente sus ventas y, por consiguiente, su volumen de negocio. Cabe destacar que el <strong>Black Friday<\/strong> abarca tanto las ventas f\u00edsicas como las ventas en l\u00ednea (comercio electr\u00f3nico).<\/p><p>El t\u00e9rmino \u00ab<strong>Black Friday<\/strong>\u00bb apareci\u00f3 por primera vez en los a\u00f1os 50 en Estados Unidos. Seg\u00fan cuenta la historia, despu\u00e9s del D\u00eda de Acci\u00f3n de Gracias, muchos estadounidenses tienen el d\u00eda libre y aprovechan para hacer sus compras navide\u00f1as. En esa ocasi\u00f3n, las calles se llenan de gente hasta quedar \u00ab<b>negras<\/b>\u00bb, de ah\u00ed el nombre de \u00abBlack Friday\u00bb. La dimensi\u00f3n comercial del \u00abBlack Friday\u00bb, tal y como la conocemos hoy en d\u00eda, lleg\u00f3 un poco m\u00e1s tarde, en los a\u00f1os 60. Las rebajas se multiplicaron, sobre todo en las<strong> tiendas f\u00edsicas<\/strong>, antes de extenderse al comercio en l\u00ednea. En Francia, el \u00abBlack Friday\u00bb se populariz\u00f3 inicialmente a trav\u00e9s de Internet (comercio electr\u00f3nico), sobre todo gracias a Amazon, pionera en esta pr\u00e1ctica.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-177aaa0 elementor-widget elementor-widget-text-editor\" data-id=\"177aaa0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00bfQui\u00e9n participa? El BF ha adquirido tal importancia que hoy en d\u00eda es imprescindible para los comerciantes, por lo que pr\u00e1cticamente todas las marcas participan en \u00e9l. Los sectores m\u00e1s afectados son la electr\u00f3nica, los electrodom\u00e9sticos, la moda y los juguetes y el ocio.<\/p><p>Desde el punto de vista log\u00edstico, el Black Friday supone, una vez m\u00e1s, un aut\u00e9ntico reto. De hecho, <strong>los operadores log\u00edsticos como Futurlog deben hacer frente a importantes picos en el volumen de pedidos.<\/strong> Algunos comerciantes llegan incluso a multiplicar por diez su n\u00famero habitual de pedidos. Ah\u00ed es donde entra en juego la experiencia del <strong>proveedor log\u00edstico.<\/strong> Consciente de lo que est\u00e1 en juego, sabe anticiparse y gestionar estas variaciones en la demanda.<\/p><p>En Futurlog, hemos puesto en marcha medidas concretas para mejorar nuestro rendimiento y el de nuestros clientes en estos momentos decisivos. Para obtener m\u00e1s informaci\u00f3n, consulta nuestro blog sobre la <img decoding=\"async\" class=\"emoji lazyload\" role=\"img\" draggable=\"false\" data-src=\"https:\/\/s.w.org\/images\/core\/emoji\/17.0.2\/svg\/1f449.svg\" alt=\"\ud83d\udc49\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><strong> temporada alta<\/strong> <img decoding=\"async\" class=\"emoji lazyload\" role=\"img\" draggable=\"false\" data-src=\"https:\/\/s.w.org\/images\/core\/emoji\/17.0.2\/svg\/1f448.svg\" alt=\"\ud83d\udc48\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-305a44e elementor-widget elementor-widget-heading\" data-id=\"305a44e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><b>No dudes en compartirlo :<\/b><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9fd6bc6 elementor-share-buttons--shape-rounded elementor-share-buttons--view-icon-text elementor-share-buttons--skin-gradient elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"9fd6bc6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Partager sur facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tFacebook\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Partager sur linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tLinkedIn\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a97c28 elementor-widget elementor-widget-spacer\" data-id=\"8a97c28\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>El Black Friday y la log\u00edstica Introducci\u00f3n \u2b07\ufe0f En Estados Unidos, muchos empresarios permiten a sus empleados tomarse un d\u00eda libre con motivo del Black Friday. Esta frase pone de manifiesto la importancia que ha adquirido el Black Friday en nuestra sociedad actual. Y si esto no te dice nada, quiz\u00e1 lo haga esta cifra: [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":7051,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[402],"tags":[],"class_list":["post-22050","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Black Friday y log\u00edstica: retos y desaf\u00edos<\/title>\n<meta name=\"description\" content=\"\u00a1Descubre c\u00f3mo convertir la log\u00edstica electr\u00f3nica en un factor de \u00e9xito para el Black Friday! 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